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內(nèi)容營(yíng)銷(xiāo)主要是指通過(guò)撰寫(xiě)有價(jià)值的文章，滿足客戶的特定需求。比如企業(yè)可以提供多種類(lèi)型的文章內(nèi)容：博客貼文、信息圖標(biāo)、電子書(shū)或者新聞刊物等。與用戶建立信譽(yù)和信任，同時(shí)維護(hù)潛在客戶。 Content marketing is mainly refers to, by writing articles to meet the specific needs of customers. Such as enterprise can offer multiple types of content: blog posts, the information icon, ebook or news publication, etc. Establish credibility and trust, with users and potential customers. 1.如何開(kāi)始內(nèi)容營(yíng)銷(xiāo) 1. How to start the content marketing 主要是通過(guò)了解您的目標(biāo)用戶有哪些？他們有什么需求，怎樣的內(nèi)容對(duì)他們有用？您的內(nèi)容能否給他們帶去幫助。同時(shí)也可聯(lián)系現(xiàn)有的用戶，進(jìn)一步溝通、了解他們的需求，然后制定相應(yīng)計(jì)劃。 Is mainly by understanding what are your target audience? What are their needs, what kind of content is useful to them? You can bring them the content of the help. To existing users, at the same time, it can be further communication, understand their needs, and then make corresponding plan. 2.視頻帶來(lái)的功效 2. Video effect 雖然生成視頻花費(fèi)的成本會(huì)比較高，但是它比純文字內(nèi)容更具有吸引力。當(dāng)然，視頻的內(nèi)容也很重要，需要保持內(nèi)容的新穎和時(shí)效性。 Although generated video cost will be high, but it is more attractive than pure text content. The content of the video is also very important, of course, need to keep the content of the novel and timeliness. 二、搜索引擎優(yōu)化 Second, search engine optimization (seo) SEO是搜索引擎優(yōu)化的一個(gè)縮寫(xiě)，可以通過(guò)它提高您的網(wǎng)頁(yè)在搜索結(jié)果列表中的排名。 SEO is a abbreviation, search engine optimization can improve your web ranking in the search results list. 1.如何開(kāi)始優(yōu)化網(wǎng)站 1. How to optimize website 優(yōu)化網(wǎng)站不能僅通過(guò)唯美的圖片和好的內(nèi)容吸引在線消費(fèi)者，還必須滿足搜索引擎的要求，比如從：網(wǎng)站的相關(guān)性、用戶體驗(yàn)、站內(nèi)鏈接、關(guān)鍵詞和標(biāo)簽等考慮。 Optimize the site not only through the beautiful pictures and good content to attract consumers online, also must meet the requirements of search engines, such as: from the relevance, the user experience of site, inbound links, keywords and tags, etc.